Complete 3 page APA formatted essay: Pricing Strategies and Sales Analysis.
Download file to see previous pagesThe village flower company employs many pricing strategies in order to achieve desirable revenue, which is an essential variable in the expansion of the company. The strategies used by this company to boost sales include comprehensive marketing and online-selling of its flowers. This aspect enables the company to access many customers from diverse backgrounds of culture, race, and beliefs. Consequently, the company’s flowers get an international recognition and much revenue. For instance, the access to big data has enabled the company to gather crucial information with regard to pricing trends in the two flower companies. Reich asserts that new methods of flower differentiation and diversification have been learned after the acquisition of bid sets of data from a global platform. Moreover, the management in The Chicago Company has learned new management strategies through the recent access to large volumes of data. The big information has culminated in the restructuring of organizational structure for efficiency and effectiveness in The Chicago Company operations. According to Reich, the big data has led to the realization of new ways of achieving global customer satisfaction, continuous improvement and total quality management within the company. These principles are essential in the thriving of The Chicago Company. In the case of transportation of the flowers, there is the use of sensors on trucks in order to streamline the delivery of flowers through shipping. This contains the problem of stock-out cost.