False Advertisinglines, and standard margins in which you answer prompts (I), (II), and (III) completely.(I) Choose 2 of the 3 advertisements (Coolsculpting, LifeLock, and Super Beta Prostate) and find 3 separate deceptions in each. Prove each of those 3 deceptions are in fact misleading and deceptive, first by quoting the entire portion you are using as presented here, and then by analyzing exactly why those exact words mislead a reasonable consumer. What would a reasonable consumer assume based on those exact words? What is implied and what is really the case? Explain. (Do not use any other ad or online source of information for this essay. Analyze exactly the words given here and no others. Do not use any online research to make your case. Use only facts and principles known by any reasonable and informed person.)(II) For the Loreal Shampoo ad, create a government regulation which would extend to all such ads: How should the government regulate all such ads to ensure they are not deceptive or misleading but in fact genuine and true depictions of the product? Explain.(III) Describe an ad (radio, TV, internet, magazine, or billboard) you find to be a false advertisement based solely on the ad itself. Give a description sufficient for a reader of your essay to understand the ad. Do not portray a product you purchased which failed or didn’t live up to expectations. You are describing an advertisement which itself (without buying the product) is deceptive. What makes it a deceptive ad?According to the Federal Trade Commission Act, advertising must be truthful and non-deceptive to be legal. Advertisements are deceptive if they contain information which is likely to mislead consumers acting reasonably. The FTC reviews ads from the vantage point of a “reasonable consumer.” Considering at individual words and phrases, entire sentences, images, and the context of the ad, if an explicit or an implied claim in an advertisement is misleading or deceptive to a reasonable viewer, the ad is considered false and illegal. The advertisement deceives if it causes a reasonable customer to believe something that is false or extremely unlikely (given a basic understanding of the world). Puffery, however, is legal: “Smoothest shave,” “greatest movie,” “happiestplace on earth”: such superlatives are considered to be exaggerations or opinions that are obviously exaggerations or opinions to a reasonable consumer. They are not considered to be misrepresentations since everyone knows “best cereal ever” is not a fact.CoolSculpting Advertisement:SAY GOODBYE TO MUFFIN TOPS AND LOVE HANDLES. CoolSculpting was developed by renowned Harvard University scientists, Dieter Manstein, MD and R. Rox Anderson, MD. CoolSculpting technology was born of the observation that some children got dimples due to eating popsicles. The idea that cold can selectively affect fat cells was the insight behind Cryolipolysis, the proven science on which CoolSculpting is based. CoolSculpting is the coolest, most innovative, non-surgical way to lose those annoying bumps and bulges of stubborn fat. This revolutionary technology targets and cools unwanted fat cells in the selected area to induce a noticeable, natural-looking reduction in fat bulges. Unlike most other methods of fat reduction, CoolSculpting involves no needles, no surgery, or downtime. Patients often spend procedure time reading, working on their laptops, or simply relaxing. It’s safe, FDA-cleared, and effective. Results look natural and can be seen as early as three weeks following treatment, with the most dramatic results after one to three months.LifeLock Advertisement:Protecting Against Identity Theft: Not only do we monitor your personal information within our extensive network for new credit and non-credit applications and address changes, but also we search known criminal websites for illegal selling of your personal information. LifeLock Ultimate protection–the most comprehensive protection available–includes all standard LifeLock protection services to scan for identity threats, plus adds nationwide monitoring for payday loans and expanded surveillance for the opening of new checking and savings accounts. We review each attempt to misuse your identity, and proactively contact you anytime we detect an exposure or threat. LifeLock Ultimate protection goes one step further–if we detect a change to the contact information on your bank accounts, we’ll contact you to help correct the situation fast. If you become a victim of identity theft while you are a LifeLock member we will spend up to $1 million to hire experts, lawyers, investigators, consultants and whatever else it takes to help your recovery.Super Beta Prostrate Advertisement:America’s #1 Prostate Supplement. Claim your free bottle! Supplies are very limited. The Life-Changing Formula. The product no man with frequent urination problems should be without. Features and Benefits: Fewer bathroom trips. Sleep More through the night. Support more complete bladder emptying. Feel younger and more energetic. “Before Super Beta Prostate, I couldn’t sleep through the night. I heard a commercialon the radio for Super Beta Prostate and decided to order my free bottle. Now I am sleeping through the night. I am really happy.” –Ron. “It’s kind of embarrassing, if you’re riding in a car with some people, all of the sudden, you’ve got this urge to go to the bathroom. Like going to the ballgame or something, and to keep making these trips to the bathroom. There are no physical risks to taking Super Beta Prostate. Try it, you know. You will be amazed with the results from it.” –William. Super Beta Prostate has long been the most trusted supplement for men’s prostate health. Over 5 million bottles have shipped in the last 10 years, and it continues to be a national best-seller. From the tremendous feedback we’ve received, it’s clear why this natural supplement is so popular: men tell their friends about the life-changing benefits they experience. Why Super Beta Prostate? Your prostate starts as just a little gland, but as you get older it can have a big impact on your quality of life! That might be why so many men over 40 experience changes in their bathroom habits: they need to go much more each day. A lot of men also notice they’re waking up at night once, twice or more to urinate. If this sounds familiar, you’re in the right place. Super Beta Prostate is a nonprescription, natural supplement made with powerful ingredients. It was made for men like you who want a safe and effective way to support their prostate health. “Now, I sleep through the night. I don’t have any sudden urges to go to the bathroom. It worked!” Super Beta Prostate is a natural dietary supplement, and it’s made with some of the best available ingredients for prostate care. Beta-sitosterol is found in nearly every plant, and it’s an inactive ingredient found in saw palmetto berries. Super Beta Prostate was specially formulated with a concentrated amount of beta-sitosterol.Loreal Shampoo and Conditioner AdTV advertisement (30 seconds long):Jennifer Lopez (“J Lo”) is shown with beautiful, long, flowing, almost glowing brown-red hair (with additional highlights?). She then turns and looks at the camera and says your hair also deserves Loreal shampoo and conditionerThe post False Advertising appeared first on Academic Essay Guru.

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