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Most businesses, especially those that have a lot of competition, will need to use search engine optimization on their website so that it gets better ranking in the search engines. This article has a number of search engine optimization tips that are easy to use. These hints really work. Make sure that your website has authority. Search engine optimization can only succeed when your customers and/or audience have confidence in your brand. A dedicated and easy to remember domain name is an excellent first step in building a brand people can remember long after they’ve finished checking out your website. With Google’s approach of not focusing intently on Meta tags, you should pay a lot more attention to title tags on your homepage. Your first 66 characters are displayed in the search engine rankings, so this is where your focus should lie. You need to sum up what your business is about right from the start. Save the fluff and get straight to the good stuff.

Treating your SEO efforts like homework is a great way to achieve in the highly competitive field of web business. This means you should be approaching the trafficking of your site like the completion of a term paper. You need to do your research, build a synopsis, bullet the important points, and run down the business checklist to refine the process. Buy an easy to remember domain name. This information will help YouTube users access your site. Set forums and blog comments to automatically insert the nofollow attribute into any links users create. Forum and comment spam are a constant problem, and setting nofollow on discussion pages prevents spammers from harming your own site’s rank by linking to spam sites that sell dodgy products and services. Don’t do any more SEO until you have web analytics in place. You need web analytics software so that you can clearly see which SEO methods are working and which are not worth your time.

Without this software, you will not be able to optimize your SEO effects and could waste a lot of valuable time and money on methods that don’t bring any results. Even though you want to search engine optimize your website, write for readers first and search engine bots second. Google, MSN, Yahoo, etc., now have some very intelligent bots crawling the internet, but bots don’t buy goods in online stores, sign up for newsletters or inquire about your services. Humans visits have the potential to do all of those things, so while you need to include keywords in your text for SEO, keep the page readable. To ensure that your site shows up when people search for it, be sure to register your site with the major search engines. This helps make sure that their spiders will crawl to your site. It’s easy to go through their webmaster tools, and it won’t cost you a thing. All you need is a free account. Search engine optimization is important for almost every business that has a website. This is especially true for businesses with a lot of competitors. Using the search engine optimization tips you have just read about will definitely get you ranked higher in search engines and increase your company’s online visibility. Is your small business visible online? Is your website generating enough traffic, leads, and conversions? Are your competitors leaving you in the dust? Get Found Online Through Local Optimization.

Project the outcome for the organization if it fails to address the pressure. 2. Develop a change vision to respond to the organizational or environmental pressure: The vision must define the organizational change and resonate with the decision making and strategies proposed in the paper. Additionally, the vison must include a cognitive and affective component in order to help stakeholders understand how to achieve the goals, and to inspire and motivate them to engage in the change. 3. Develop a change model to implement your change vision. Identify the specific steps needed to implement a change and effectively respond to the pressure. Describe a strategy for implementing each step. 4. Evaluate the potential resistance from stakeholders. Discuss the reasons for the resistance, at what point the resistance will likely occur, and some strategies for overcoming the resistance. Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center.

An abstract is not required. This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion. Discuss the importance of communication during organizational change. Describe two effective communication strategies for communicating change that are relevant to internal and external stakeholders. Describe the four skills involved in effective communication described in the textbook. Discuss which skill you need to better develop, and how you will develop this skill to improve as a professional in your field. Prepare a 12-15 slide PowerPoint presentation that outlines your proposal to the stakeholders who would approve or deny your plan. 1. Present the prevailing pressure that threatens organizational success. 2. Summarize your strategies for successfully implementing the change plan in order to address the internal or external pressure. 3. Propose strategies for effectively communicating to internal and external stakeholders. Identify what information needs to be disseminated and to which stakeholders. Discuss the communication skills and language necessary to be effective with both internal and external stakeholders. Describe the communication process and the strategies used to disseminate information throughout the implementation process. 4. Present a strategic plan for sustaining the change after the plan has been implemented. 5. Predict potential obstacles or unintended consequences and recommend strategies to overcome or respond to them. This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion. You are required to submit this assignment to Turnitin. Discuss the difference between the appearance of change and change that has been adopted into the organization’s culture. Describe the signs of sustainable change. What methods help sustain change? Discuss some of the unpredictable challenges that can occur when change is implemented. How can these affect sustainability? How can a manager prepare for these outcomes?

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