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Imagine you have been assigned to grow international sales of a nutrition supplement like Ensure. You’re

the brand manager.

*Using the Product X Market growth matrix, where are your opportunities to grow sales? Explain briefly

the combination of 4Ps you would use.

*One idea you propose must include market development – specifically, what foreign country would be

attractive to market your brand? Assess the attractiveness of at least two countries concisely using the

tools you’ve seen in class (I have a bunch of resources in Chapter 3 “Trade Environment” on Canvas

where you can start.) Propose the best country to sell Ensure in and defend your answer.


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