The firm Claritas, Inc. has developed a geo clustering system

The firm Claritas, Inc. has developed a geoclustering system (geodemographic segmentation) called PRIZM®. Visit their site and collect the marketing information available for your particular zip code (home or school). Then comment on the accuracy, implications, and usefulness of this information for marketers. How can a marketer “target” his/her audience using PRIZM? BTW Claritas was acquired by Nielsen, and Here is the link:https://segmentationsolutions.nielsen.com/mybestse…

 

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